The Essential Social Media Investment for Established Entrepreneurs

"I don’t have the bandwidth," or "I’m too busy to delegate" are refrains often heard from established business leaders. But let's shift this perspective. Not having time is simply NOT an option when it comes to foundational strategic work. It's a mindset barrier that could hinder your company's long-term success — both financially and personally.

Before you make any hiring decisions, there's one crucial exercise you need to undertake: creating a content playbook. This playbook is not just a document; it's your roadmap to success in the digital realm. It's about carving out time from your bustling schedule to lay down a strategic foundation that will empower your team and level up your business.

Why is this so important?

Consider this: Studies reveal that, on average, it costs 150% of an employee’s salary to replace them. If you rush into hiring a social media manager without a solid playbook in place, you could be risking not just monetary resources but also valuable time spent in recruitment, onboarding, and management.

Investing a focused month on building a solid foundation may seem like a drop in the bucket compared to the potential losses from hasty hiring decisions.

At CEO Chics Marketing, we've witnessed firsthand the transformative power of a well-crafted playbook. We recently onboarded our first full-time social media manager after years of piecemeal efforts. Providing her with a detailed playbook before she even joined us as a full-time employee was a game-changer. It ensured that she hit the ground running and delivered exceptional work from day one.

But creating a playbook isn't a one-time task. It's a dynamic tool that evolves with your business. Just as we did with our social media manager, it's crucial to regularly revisit and refine your strategy to ensure it aligns with your evolving goals.

The impact of this strategic approach has been profound: our content performance has soared, our community is thriving, team morale is at an all-time high, and, perhaps most importantly, we've reclaimed valuable hours to focus on core business strategies.

Investing your time and energy into crafting a comprehensive content strategy and playbook with our support is not just about delegating tasks; it's about empowering your team and driving business-changing impacts.

So, instead of succumbing to the "If I don’t do it myself, it won’t be good enough" mindset, embrace the power of strategic delegation. Contact us today for a strategy session, and let's elevate your business together. Because when it comes to your business, no one understands it better than you.